MLB is Turning to Blockchain to Increase Its Fanbase


The Major League Baseball (MLB) is turning to blockchain to increase its fanbase by partnering with Lucid Sight, a blockchain gaming company to develop a dApp game on the ethereum blockchain, reported Yahoo Finance.

The new game called MLB Crypto Baseball will allow baseball fans to buy avatars of their favorite moment in recent games by paying in ether.

The game will be running similarly to Cryptokitties which had an important influence on the new MLB Crypto Baseball game, according to Kenny Gersh, the MLB executive vice president of gaming and new business ventures.

“We were already talking to Lucid Sight around the time that CryptoKitties first came out, and then CryptoKitties sort of validated it a little bit more, he mentioned.”

The MLB has considered allowing bitcoin payment for for a long time but it believes this game is “a more interesting intersection of blockchain technology and what we do.”

The users will have to own some amount of ether to play the game when it will launch and send it to a web plug-in called MetaMask.

“We are not building this just for tech-savvy people. […] But I do think people will open up Coinbase accounts, buy some ether, and transfer it to MetaMask, in order to collect these things they’ll enjoy so much,” expressed Lucid Sight cofounder Octavio Herrera.

The attendance at MLB ballparks during the last season has dropped relatively low and the Major League Baseball aims to bring back a wider audience during the next seasons with this new game.

Gersh mentioned,

“That is 100% one of the strategic goals of this initiative,” Gersh says. “Collecting items related to your team, engaging with your team in a new way. For me, say the Red Sox win the division in a couple months, I want to buy something that symbolizes that. These will be event-based things—those moments in sports that happen that you want to remember and cherish, and have a sense that you were there, even if only digitally.”




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