China-Based E-Commerce Giant JD.com Will Use a Blockchain Platform for Beef Import Products

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Many supply chain companies plan to use the blockchain technology and now, JD.com announced that it will launch a blockchain platform that will track beef product imports from an international beef distributor.

In an announcement on Friday, JD.com’s mentioned that it just teamed up with Australia-based InterAgri firm, which will give the opportunite to Chinese consumers to have their angus beef products. The blockchain platform would make the imports traceable.

According to e-commerce giant, a  large range of information will be stored on the platform. The data includes the provenance of the meat as well as the place where it was processed and transformed.

JD.com’s CTO, Chen Zhang mentioned:

“We’re increasingly implementing blockchain-enabled traceability solutions. Consumers in China don’t just want quality imported products, they want to know that they can trust how and where their food is sourced, and blockchain helps us deliver this peace of mind.”

By using a blockchain platform, JD.com wants to reassure customers regarding the quality of the products imported through China-based e-commerce platform with the transparency brought by the technology.

Currently, the supply chain industry is being reformed and many companies such as Walmart and JD.com are planning to implement blockchain to their businesses. The blockchain technology will help many organisations have more transparency and a better logistic.

 

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